The National Gallery’s almost 200-year-old neoclassical main building belies the museum’s forward-thinking digital outlook. A high-tech, in-house content team of 23 people operates at pace behind the leviathan’s grey stone façade—innovating, testing and pioneering an online strategy that is keeping the museum relevant in an increasingly digitised world…As the UK emerged from lockdown in 2021, the National Gallery used two years of funding from the Bloomberg Philanthropies Digital Accelerator programme to boost its digital output. The initiative was launched to help arts organisations stabilise and thrive in the wake of Covid-19 through strategic improvements to technology infrastructure.
Digital Accelerator Program